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Gartner

Notes on Analyst Value for Vendors – Anton Chuvakin

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Here is another post vaguely related to analyst craft. And it is about a touchy subject – vendor perception of (industry | market | technology) analyst value. As an aside, I’ve always considered myself “a technology analyst” rather than a market one…

Source: Notes on Analyst Value for Vendors – Anton Chuvakin

Understanding Client Ambitions – Hank Barnes

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Do you understand your customer’s ambitions for the buying efforts and resulting projects that you are working with them on?   Are you sure?

Source: Understanding Client Ambitions – Hank Barnes

Equating IT Modernization to Business Innovation – Andrew White

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A McKinsey report this week titled, “Cloud Adoption to Accelerate IT Modernization”, tackles a topic I have been keen to explore with clients in the last couple of years: What is the value of cloud computing to business?  In my most recent bloc, How to Talk Cloud to Business leaders, I noted that different parts of cloud offer different value to different stakeholders.  In that blog I noted the following:

Source: Equating IT Modernization to Business Innovation – Andrew White

New Predictions, Vendor and Market Guides

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Tech Go-to-Market Predictions, ABM Vendor Guide, DCMS Market Guide

Source: New Predictions, Vendor and Market Guides

SMBs are Spending Big on IT! Are They Spending Right? – Anthony Bradley | Gartner

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Sometimes it seems like the prevailing thinking is that small and medium sized businesses don’t have the desire or money to invest in information technology. Perhaps it used to be that way. It isn’t anymore. SMB leaders are more and more recognizing that information technology is either an opportunity for competitive advantage or a threat. There is no in-between. Technology isn’t neutral to SMB competitiveness. SMBs must invest in IT to compete effectively against evolving larger businesses. But another important set of competitors are new SMBs that position technology as core to their differentiated value. It is good to see that spending stats are reflecting the importance of IT to SMB success.

Source: SMBs are Spending Big on IT! Are They Spending Right? – Anthony Bradley

New Data and Analytics Research: Being Successful with AI and Data Integration RFP Template – Andrew White | Gartner

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My colleagues Mike Rollings and Thomas Oestreich just published The Fundamentals of AI Success for Data and Analytics Leaders. The wondrous stories of artificial intelligence may lure data and analytics leaders into projects that have unrealistic expectations, indefinite timelines and dubious business value. A better near-term route to value is capitalizing on human and machine symbiosis, …

Source: New Data and Analytics Research: Being Successful with AI and Data Integration RFP Template – Andrew White

Develop the Full Story-Then Shorten It – Hank Barnes | Gartner

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Frequently during discussions with clients, I hear a desire for “a catchy, short one-liner to describe us.”   Whether you call this a tag line or a USP or something else, the quest for brevity is a regular occurrence.   And there is nothing wrong with that.   Customers are overwhelmed with information and have …

Source: Develop the Full Story-Then Shorten It – Hank Barnes

5 Reasons Why IT Services and Technology Consulting Firms Should Attend the Gartner Tech Growth and Innovation Conference – Hank Barnes | Gartner

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You are the final answer.   Without you, enterprises often don’t get full value from their technology investments.  You put everything together and address the last mile of solutions.   You bring your own expertise, plus knowledge of the best products and service methodologies that customers trust.    At the same time, many of your tried and true …

Source: 5 Reasons Why IT Services and Technology Consulting Firms Should Attend the Gartner Tech Growth and Innovation Conference – Hank Barnes

Benefits and Value Statements: Not the Same Thing – David Yockelson | Gartner

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When tech providers create their messaging, there are often the inevitable “features vs. benefits” authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of product features. If this work is successful, buyers will be able to understand not only the key features that address their (presumed) pain points or […]

Source: Benefits and Value Statements: Not the Same Thing – David Yockelson

Art of Saying “No” for Small Business Leaders – Anthony Bradley

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“Just say no.” “No means no.” So simple, so straight forward, and yet so inaccurate… so inadequate. When it comes to project portfolio management I often hear the sage advice of “just say no.” As if it were that easy. I just had a great discussion on this with Gartner VP and Distinguished Analyst, Tina …

Source: Art of Saying “No” for Small Business Leaders – Anthony Bradley

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