Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments.
The group helps companies win through its unique targeting capabilities (using the CI Technology Data Set), advanced analytics using its own innovative proprietary and public data sources, and its original and research based content engine.
The group helps technology and B2B companies effectively beat their competition by providing an unfair data science and content advantage. For marketing executives, the groups solutions help target and message more effectively. For sales executives, the group uncovers buyers in market. For senior executives, the group is able to measure markets more accurately and win share. And for data science professionals? The group plans and analyzes with the largest and most comprehensive technology data set in the industry.
The group was born through an integration of the Aberdeen Group, a leading content marketing and research company, and Market Intelligence, a leading technology technology data science and analytics company. The combination of companies provides a complete data, targeting, and content solution that hasn’t been seen in our industry until now.