Frequently during discussions with clients, I hear a desire for “a catchy, short one-liner to describe us.” Whether you call this a tag line or a USP or something else, the quest for brevity is a regular occurrence. And there is nothing wrong with that. Customers are overwhelmed with information and have …
Source: Develop the Full Story-Then Shorten It – Hank Barnes
“Do Your RFP Like Your Laundry”
Doing your laundry isn’t fun, it is a chore. The same can be said about the