If you are not different, the customer won’t have a reason to select you. If you don’t point out the things that differentiate your offering, then all the evaluator has to consider is the price. Everything can be differentiated, even when the customer forces everyone to bid the exact same thing. Differentiation is how you make your bid special.
Source: 8 ingredients of proposal persuasion and great proposal writing – PropLibrary
28 Pieces you should have in your pre-RFP content marketing library – PropLibrary
Imagine the customer finding a web page providing insight into the issues they face in getting
