Watching TV growing up and seeing thousands of advertisements every day has ill prepared people for content marketing. They practice sales in writing when they should be doing marketing. People only procure contracts for services and solutions from companies they trust. Content marketing is about earning trust. Sales requires trust. See the difference?
Source: How understanding content marketing can improve your proposal win rate – PropLibrary
28 Pieces you should have in your pre-RFP content marketing library – PropLibrary
Imagine the customer finding a web page providing insight into the issues they face in getting
