When people have multiple things competing for their time, they often turn to templates and re-use libraries as a way to lighten the proposal workload. The problem is that they lighten the workload by reducing your win rate. And if you’re making smart bid decisions, the lost revenue will always be greater than the investment in doing proposals that are customized around your bid strategies. People try to convince themselves that if they design their templates just right, they can beat the odds. But they can’t because they haven’t thought through what it takes to win and how that impacts the proposal.
Source: Recycling proposals, creating templates, boilerplate, and re-use libraries | PropLibrary
28 Pieces you should have in your pre-RFP content marketing library – PropLibrary
Imagine the customer finding a web page providing insight into the issues they face in getting
