Figuring out what should go into your proposal is the most important part of the proposal process. You need more than an outline or a compliance matrix to figure out what to write. The MustWin Process provides a flexible way to plan the content of your proposals and uses it to solve many of the problems people encounter when preparing their proposals. How you plan proposal content implies how to prepare to win the proposal during the business development phase that occurs before the proposal effort even starts. The instructions that constitute a Proposal Content Plan also provide a baseline for how you review and validate the quality of your proposals.
Source: Figuring out what to say in your proposals | PropLibrary
28 Pieces you should have in your pre-RFP content marketing library – PropLibrary
Imagine the customer finding a web page providing insight into the issues they face in getting
