Your product may be the best product in the world, but no one will ever know about all of this if they don’t get past your high-level value proposition.
Source: How To Write An Effective And Unique Value Proposition – Inbound Rocket
Information & Updates From the Desk of Rick Harris, APMP Executive Director
Source: APMP’s Exec Direct | Rick Harris, APMP Executive Director
Define your value proposition with value-based messaging
Source: Define Your Value Proposition for B2B Marketing Success | Red Javelin Communications
Every contract presents risk, but a smart subcontractor realizes this and takes careful and prudent steps to mitigate that risk, says contracting expert Tim Sullivan. This column is the latest in the series, 10 Myths of Government Contracting.
There is a common misconception that developing a compliant proposal is relatively easy, but this not true. Here are 7 steps for ensuring RFP compliance.
Proposal guru Bob Lohfeld shares the four most common strategic mistakes incumbments make when pursuing a recompete. Do you know what to avoid?
Source: Elly Zupko | Beacon Associates
