5 steps to building a more effective referral engine — Washington Technology

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In an earlier post, I made the case that referrals and word-of-mouth are the cornerstones of business development for professional services firms. I have also shared some thoughts about a more effective means of generating referrals relative to the traditional approach of relying only on people or companies with whom you have actually done business.

Source: 5 steps to building a more effective referral engine — Washington Technology

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