Making some noise for your business to stand out – Federal News Network
To learn to effectively market your business, you sometimes have to learn to be loud, and stand out from what other businesses are doing. To understand the philosophy of making intentional noise, we spoke with Ken Schmidt, former director of communications for Harley-Davidson Motor Company, and author of the new book Make Some Noise: the Unconventional Road to Dominance.
Source: Making some noise for your business to stand out – Federal News Network