A compelling solution speaks directly to what the customer values. It details your discriminating value proposition: how your solution exceeds customer expectations for quality, timeliness, cost-effectiveness, compliance, mission success, and/or risk mitigation. The emphasis is on the how: in what specific ways your offering will accomplish contract performance objectives resulting in specific proven benefits that the customer values.
Source: 7 keys to successful solutioning — Washington Technology
Small businesses showcase their skills on 2019 Fast 50 — Washington Technology
The 2019 Fast 50 is a real showcase of the skills and capabilities of small businesses across the