Show me the money! (Part 2) The data behind a Go-to-Market strategy | Lohfeld

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Welcome! As we mentioned in our introductory post, What is Go-To-Market?, here is part 2 in our series discussing the importance of Go-To-Market (GTM) Strategy—a significant tool for successful business development (BD) and sales efforts.

Source: Show me the money! (Part 2) The data behind a Go-to-Market strategy | Lohfeld

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