CMOs will outspend CIOs on technology in 2017 | CIO

Published on November 10, 2016 in Blog by The Aggregator

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

Source: CMOs will outspend CIOs on technology in 2017 | CIO

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