Gartner Marketing Organization and Strategy Survey: How Are Firms Building For The Future? – Simon Yates

With the release of two recent research notes —Marketing Organizational Design and Strategy Survey 2016: Marketing Leaders’ Ambitions Outstrip Capabilities and Designing Your Marketing Team for the Next Decade —  there’s been a healthy debate on the Gartner for Marketing Leaders research team about the need for and the impact of a rethink when it comes to organizational design.…

Source: Gartner Marketing Organization and Strategy Survey: How Are Firms Building For The Future? – Simon Yates