Seven Keys to Successful Solutioning | Lohfeld

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A compelling solution speaks directly to what the customer values. It details your discriminating value proposition: how your solution exceeds customer expectations for quality, timeliness, cost-effectiveness, compliance, mission success and/or risk mitigation. The emphasis is on the how: in what specific ways your offering will accomplish contract performance objectives resulting in specific proven benefits the customer values.

Source: Seven Keys to Successful Solutioning | Lohfeld

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