Differentiation – meaningful, relevant differentiation – is one of the great marketing challenges for professional services firms. And with the advent of automation technology and AI, it’s not only easier for new service providers to enter and crowd the market, the provision of those services is easier, faster, and in some cases, requires little specialization.
Source: How to differentiate in a commoditized market — Washington Technology
Small businesses showcase their skills on 2019 Fast 50 — Washington Technology
The 2019 Fast 50 is a real showcase of the skills and capabilities of small businesses across the