Marketing to the federal buyer is all about knowing the right timing, methods and rules. The key to this is knowing where each opportunity is in the procurement cycle, who the primary influencers are in each phase and what information is most useful to each group.
Source: 3 marketing tips for selling to government in 2018 | Government Sales Insider
GSA Making Headlines: Why You Need to Pay Attention | Government Sales Insider
If you haven’t noticed by now, you may have been too focused on the final season