This week on “Amtower Off Center”, host Mark Amtower interviews best-selling business author and speaker David Meerman Scott. Scott’s The New Rules of Marketing and PRjust went into its 6th edition.
Topics include:
- the power and reach of web 2.0 tools and tactics
- the long tail of the web
- how good content can drive traffic for large and small companies
- how to leverage newsjacking
- sonic branding
Larry Allen: How contractors are making the most of recent federal budget
Those celestial choirs heard singing from the heavens the last couple of weeks have been celebrating
