When tech providers create their messaging, there are often the inevitable “features vs. benefits” authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of product features. If this work is successful, buyers will be able to understand not only the key features that address their (presumed) pain points or […]
Source: Benefits and Value Statements: Not the Same Thing – David Yockelson
“Do Your RFP Like Your Laundry”
Doing your laundry isn’t fun, it is a chore. The same can be said about the