Prepare Your Customer References – Providing Context Should Not Taint Their Perspective – Michael Maziarka

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As almost all tech providers can attest, customer references are critical for multiple needs: Can help to influence a decision in the final solution selection process Serve as due diligence prior to a buyer pulling the trigger on a purchase Validate the providers story and value to market influencers (including analysts & press) So, it’s […]

Source: Prepare Your Customer References – Providing Context Should Not Taint Their Perspective – Michael Maziarka

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