As we discussed in our previous posts (What is Go-to-Market? and The data behind a Go-to-Market strategy), in order to build an actionable, comprehensive Go-to-Market (GTM) strategy, you must first conduct the appropriate research to ensure its success.
Source: Show me the money! (Part 3) Building your Go-to-Market strategy | Lohfeld
Go-to-Market (GTM) strategy and execution sets the stage for your company’s capture strategy and planning. GTM helps position your company to focus marketing and sales efforts, form relevant relationships, understand competitor activities, build your pipeline, and determine the best opportunities to pursue.
Welcome! As we mentioned in our introductory post, What is Go-To-Market?, here is part 2 in our series discussing the importance of Go-To-Market (GTM) Strategy—a significant tool for successful business development (BD) and sales efforts.
Source: Show me the money! (Part 2) The data behind a Go-to-Market strategy | Lohfeld
According to NextGov, Representative Will Hurd (R-Texas) will reintroduce the Modernizing Government Technology (MGT) Act this week. Hurd, with Representative Gerry Connolly (D-Virginia), originally sponsored MGT in September 2016 to tackle the Federal Government’s aging IT infrastructure.
Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s start at the beginning.
Source: Show me the money! A Go-to-Market strategy series | Lohfeld Consulting Group | Lohfeld
We recently supported several proposal efforts that required submitting Section 508-compliant documents. (Section 508 of the Rehabilitation Act of 1973 requires that U.S. Government information and data should be accessible to people with disabilities.)
Source: Preparing Section 508-compliant proposal docs using MS Word | Lohfeld
Lohfeld govcon experts answer audience questions received during our recent Top 20 bids for 2017 webinar. Here is part 3 of our Q&A.
A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span—less than a goldfish! A 2016 Harvard Business Review (HBR) article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if proposal evaluators have unlimited time and focus.
Source: 4 tips for effective proposal writing in the digital age | Lohfeld
Brenda Crist advises that as more work moves to high-profile IDIQ contracts, understanding and analyzing potential TOs is crucial to building your pipeline.
Source: High value but not so high profile – GovCon | Lohfeld
Lohfeld govcon experts answer audience questions received during our recent Top 20 bids for 2017 webinar. Here is part 2 of our Q&A.
