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Forrester

Forrester’s Top 10 B2B Marketing Blogs Of 2016 | Forrester Blogs

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As the number of days in 2016 winds down, my own days at Forrester are adding up. I recently joined Forrester as a new B2B marketing research director, working alongside Peter O’Neill.

Source: Forrester’s Top 10 B2B Marketing Blogs Of 2016 | Forrester Blogs

In 2017, Digital Transformation Budgets Will Top The Billion-Dollar Bar | Forrester Blogs

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Check out our Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins piece that went live this morning. It has more predictions and more detail from from my coauthors Nigel Fenwick and Martin Gill.

Source: In 2017, Digital Transformation Budgets Will Top The Billion-Dollar Bar | Forrester Blogs

2017 CIO Predictions: CIOs Push For Speed Amid Volatility | Forrester Blogs

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Get used to it. Gone are the days of stability and predictability. The business environment you operate in will change faster than ever in 2017. Many of these changes will be outside of your control, but your ability to anticipate and respond will make or break your success.

Source: 2017 CIO Predictions: CIOs Push For Speed Amid Volatility | Forrester Blogs

The Data Digest: Do You Know Your New Technology Buyer? | Forrester Blogs

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For years, technology purchasing has been moving away from a central IT approach and into the business.

Source: The Data Digest: Do You Know Your New Technology Buyer? | Forrester Blogs

Consultancies are adapting to the digital world | Forrester Blogs

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The age of the customer is characterized by customer empowerment, digital technology, and new business models. These factors are changing who buys consulting, what they’re expecting, how consultants execute on these projects, and how clients pay for them. As a result, firms including Deloitte, McKinsey, Booz Allen Hamilton, Cognizant and others are changing delivery, hiring and contracting models to:

Source: Consultancies are adapting to the digital world | Forrester Blogs

Forrester’s Top Emerging Technologies To Watch: 2017-2021 | Forrester Blogs

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Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels.

Source: Forrester’s Top Emerging Technologies To Watch: 2017-2021 | Forrester Blogs

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