Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button.
Use these 6 steps to plan out a compelling b2b value proposition that can focus the way your organization works around activity to best serve customers and grow profits.
Is government contracting right for your business? Learn from a government contractor veteran on what it’s like doing business with the federal government.
SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.
Find out how this company quintupled leads by changing their value proposition.
Writing a government proposal is like writing a great story. Win that government contract by writing a proposal that is engaging using a simple formula. Learn how here!
Your product may be the best product in the world, but no one will ever know about all of this if they don’t get past your high-level value proposition.
Information & Updates From the Desk of Rick Harris, APMP Executive Director
Define your value proposition with value-based messaging