The entire Federal acquisition process runs on content. Either you’re influencing it or responding to it. At. Every. Single. Step.
Watching TV growing up and seeing thousands of advertisements every day has ill prepared people for content marketing. They practice sales in writing when they should be doing marketing. People only procure contracts for services and solutions from companies they trust. Content marketing is about earning trust. Sales requires trust. See the difference?
SUNDAY, JULY 10, 2016
Most of my research is experiential, straight from the front lines, working with my clients and watching the market as closely as I can. However, when Market Connections releases a new study, I will be there. Their work usually aligns with my experience – not always, but we are normally close on all the major topics.
We can’t imagine life without proposal tools – and fortunately, with the ever-increasing number of online tools on the market, we’ll never have to. Read more :
Working with outside stakeholders is a rising priority for company leaders. But in a new survey, most executives say their organizations still lack the external-affairs capabilities they need to succeed.
The service asks for white papers on three key areas of the $3.4 billion contract.
Wiggle in with program people early in the acquisition cycle so that contracting officers know exactly what it is the program needs or is trying to do.
Watchdog finds many identical IT items with varying price tags.
Lohfeld Consulting Group CEO Bob Lohfeld will discuss the state of the contracting market and bidding to win.