Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit | Lohfeld
Not to beat the same drum too much, but it is important to remember that research is king!
As we reviewed in previous posts, conducting in-depth internal research of who you are, what you do, and how you do it is the first crucial step to uncovering the right target markets, positioning you to determine relevant opportunities, and providing the understanding of where you can make an impact.