It’s not always clear how to position and build brand awareness for one’s business or startup, leading a lot of good businesses to make bad decisions. Sarah Woods is marketing director at Bridges, a rapidly-growing D.C.-based technology business, and has deep and diverse experience working with companies to make sure their branding and marketing is right for them. At Bridges, she’s been able to take their consulting business model and shift it to something that can successfully sell a service.
Source: How branding is pivotal to success – FederalNewsRadio.com
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