Best informed wins. Traditional wisdom tells us that, therefore, the incumbent should win unless they are performing poorly. Yet, despite being seemingly best informed, in recent years incumbents have had approximately the same win rate on rebids as non-incumbents.
Source: APMP Maple Leaf Chapter webinar | Part 1: Ten ways to unseat the incumbent | Lohfeld
Prepare for 2020 with Training! | Lohfeld
Hindsight is 2020. You don’t want to look back at 2020 and regret missed opportunities. The