Among the hotter topics in the business to business market is the notion of account-based marketing, or ABM. Translated into Gov-speak, this is agency-based marketing, which many have been doing for years
However, seeing as it is hot in B2B, I thought I’d share a simple ABM formula I’ve used with companies for the past 25-plus years. It is a five-step approach and it works. Here is the short version.
Source: 5 steps for launching an account-based marketing strategy — Washington Technology
Small businesses showcase their skills on 2019 Fast 50 — Washington Technology
The 2019 Fast 50 is a real showcase of the skills and capabilities of small businesses across the
