Date: Aug. 1, 2017
Time: 12:00 p.m. EDTLisa Pafe will reprise her SPAC 2017 presentation, which was highly rated in the SPAC feedback survey and is relevant for all proposal managers and writers. A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus. This presentation will discuss how to modernize our proposal writing to win in the digital age, using persuasive, attention-grabbing techniques such as calls to action, exceeding expectations, and clearly relevant writing.
Source: Proposal writing and the 8-second attention span | Free webinar | Aug. 1, 2017 | Lohfeld
Prepare for 2020 with Training! | Lohfeld
Hindsight is 2020. You don’t want to look back at 2020 and regret missed opportunities. The
