It is important to remember that each of our world views is skewed by our own perspective. In marketing and sales, this can lead to a distorted sense of the reality of our customers. That distorted reality leads to all sorts of issues: Misaligned expectations: We forecast a deal when the customer is not even …
Source: Understanding Your Customer’s Perspective – Think “Whole Context” – Hank Barnes
“Do Your RFP Like Your Laundry”
Doing your laundry isn’t fun, it is a chore. The same can be said about the
