What is missing from your win rate analysis and is it killing your potential for growth? – PropLibrary

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Even though it’s what everyone seeks, finding more leads to bid may not be the best way to grow your business. There’s a good chance it will produce a low return on investment. The reason is simple math. When you understand the math, you can make better decisions about how to grow. Unfortunately most companies leave a key variable out of their win rate analyses, which leads to poor decisions and lower growth.

Source: What is missing from your win rate analysis and is it killing your potential for growth? – PropLibrary

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