Even though it’s what everyone seeks, finding more leads to bid may not be the best way to grow your business. There’s a good chance it will produce a low return on investment. The reason is simple math. When you understand the math, you can make better decisions about how to grow. Unfortunately most companies leave a key variable out of their win rate analyses, which leads to poor decisions and lower growth.
28 Pieces you should have in your pre-RFP content marketing library – PropLibrary
Imagine the customer finding a web page providing insight into the issues they face in getting